American rapper, Cardi B has signed a deal with major sportswear brand, Reebok, the company have announced.
The brand said the partnership was informed by Cardi B’s penchant for non-conformity, which is in sync with the values of the company.
In a press statement, the company said: “Everything that you love about Cardi B is what you love about Reebok.
“Reebok has a longstanding legacy of nonconformity, whether it’s creating the first workout shoe exclusively for women or putting bold-faced expletives and fresh-faced hip-hop stars in its big ad campaigns in the early ’00s.”
Cardi B is expected to help the company promote its Aztrek sneakers.
Cardi B took to Twitter to celebrate the deal. She said:
“If you dont know, now you know REEBOK! #Aztrek @Reebok @ReebokClassics #Reebokpartner.”